Adoption patterns vary by vertical.

Industries such as SaaS, FinTech and health care tend to embed analytics earlier because data‑driven insights are core to their products.

Studies show that 73.2 % of software developers embed analytics in their applications, while only about 25 % of employees overall actively use standalone BI tools, indicating that embedding analytics into domain‑specific apps is key to driving usage.

In B2B marketplace and PropTech sectors, in‑workflow analytics help manage complex transactions and property portfolios, whereas entertainment companies use embedded analytics to personalize content and manage rights.

The common thread is that when insights are delivered contextually—such as risk scores in procurement or compliance alerts in FinTech—adoption rates improve.

MageMetrics’ cross‑industry SDK supports vertical‑specific datasets and metrics, enabling teams to tailor analytics experiences without building from scratch.