Authentication is critical to ensure that users see only the data they’re entitled to.

Most embedded analytics platforms support single sign‑on (SSO) using industry standards like SAML, OAuth or OpenID Connect.

In Dresner’s Embedded BI survey, customers ranked SSO and REST APIs among the most important integration features.

The typical flow involves generating a secure token or signed URL after your application authenticates the user, then passing that to the analytics service to establish a session.

Row‑level security policies further restrict data at query time.

MageMetrics integrates with SSO providers and issues short‑lived tokens so that authentication feels seamless to end users.