Embedded analytics fundamentals
Embedded analytics unlocks multiple benefits.
Product‑led companies report increased user engagement and stickiness; a ThoughtSpot/Product‑Led Alliance survey found that 61 % of product teams saw higher customer engagement and 57 % increased revenue when analytics were embedded.
Another developer survey reported that 73.2 % of software teams embed analytics and 71.6 % expect focus on BI to increase, citing improved decision‑making and productivity.
Embedded analytics also drive operational efficiencies—support tickets related to reporting drop by roughly 20 % when customers can answer questions themselves.
Case studies illustrate strong returns: Bigtincan achieved a 215 % ROI and a 6.2‑month payback, with a 20 % revenue uplift and 2 % reduction in churn after embedding analytics.
MageMetrics is designed to capture these gains by accelerating time‑to‑value and delivering context‑aware insights.