Conversational analytics involves processing user queries and potentially sensitive data, so compliance with privacy laws like GDPR and CCPA is essential.

Systems must ensure that personal data is only used for intended purposes, and provide users with transparency and control over how their data is processed.

Ethical considerations include minimizing bias in responses, avoiding the disclosure of confidential information, and ensuring that decisions based on AI outputs are fair and explainable.

The Bain survey shows that security and output quality are top concerns for firms adopting generative AI.

This highlights the need for robust governance policies, audits and user consent mechanisms.