Insights that require immediate action are best delivered in‑workflow: warnings about at‑risk deals, anomalies in spend, late shipments, or support tickets trending above target.

When the user can act right away—send a follow‑up email, adjust an order, or reallocate resources—embedded analytics offers clear advantages.

High‑level trends and exploratory analysis still benefit from dedicated dashboards or self‑service tools.

Studies show that employees engage more with analytics when it’s contextually relevant.

When deciding what to embed versus dashboard, consider timeliness (real‑time vs. historical), actionability and persona.

MageMetrics helps teams identify high‑impact moments and embed contextual insights exactly when users need them, then expands coverage based on real usage data.