SaaS vendors embed analytics because customers expect actionable insights directly within their workflow.

Standalone dashboards often go unused, leading to so‑called ‘dashboard fatigue.’ Surveys show that over 60 % of product professionals who embed analytics see higher user engagement and 57 % report revenue gains.

Adoption is also accelerating: a Reveal study found that 81 % of analytics users rely on embedded analytics.

By integrating charts, alerts and natural‑language questions into their apps, vendors increase stickiness and can command higher contract value.

Embedded analytics can also reduce support burdens; one survey of application developers reported a 20 % drop in reporting-related support tickets and faster time‑to‑insight.

MageMetrics targets this need by allowing teams to ship in‑workflow insights in under 30 minutes.